This tutorial will help you better understand how to set up your site SEO using the SEO tools in the CMS.
Click on the SEO tab for any given page to edit the SEO content. We are going to start with the homepage.
Step 1: Enter in the Page Title
Page Titles are the main title of each page that will show up to a user when doing a search. Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on. You want to give your page title, especially your homepage, a descriptive title.
Step 2: Enter the Description meta tag content
The description meta tag content is a good way to provide a short summary of each page’s content. Good meta descriptions can help improve your click through rates. The description should accurately reflect the type of content on that particular page. On the home page use site level descriptions and on internal pages be specific as to that particular page.
- Think about the keywords that are within the content of the pages. If you are working on your Checking Products page and you offer Free Checking include that in your description content because Free Checking is a common search term.
- Include location information in your Homepage meta description
- Focus on your main pages of content. The home page is the most important followed by your main section pages.